Elowell Max is thrilled to launch ‘Her Bag’, a bold new editorial vertical diving deep into money, work, and financial independence for Nigerian women. ‘Her Bag’ is rolling out as part of our monthly lineup, bringing the same sharp cultural lens and gravitas we apply to all our coverage.
Led and handled by Senior Editor Aminat Sanni-Kamal, Her Bag isn’t your typical finance column or quick-tip roundup. It’s a serious look at the economic grind: how women earn and spend, what they can (and can’t) afford, and the real ways money steers choices in relationships, careers, families, and daily life.
This launch hits at a pivotal moment, with financial pressures reshaping everything from where women live, who they partner with, to building lives on their own terms. Her Bag frames financial independence as real protection, stability, and freedom—not just a lofty goal. We’ll unpack money as a social, personal, and cultural force.Kickoff stories will spotlight financial safety nets, the hidden economics of relationships, funding hurdles for women entrepreneurs trying to scale, and how the cost-of-living squeeze is forcing tough calls on housing, partnerships, and future plans.
This new vertical pairs perfectly with ‘The New Script’, the editorial theme for the month of May, because you can’t rewrite your story without the cash to back it up.
