Elowell Max > Culture
nollywood pivot

Nollywood’s Veterans Are Refusing to ‘Dance’ for the Box Office.

For some time now, Nollywood has seen huge shifts in terms of film visibility, marketing and promotion. Unlike before, promotion no longer ends with press junkets, trailers, and premieres; it now extends into IG timelines, dance challenges, skits, lip-syncs, and carefully optimized “relatable” content. For many actors, particularly the upcoming ones, this shift has become…

Read More
Back To Top