Elowell Max > Features
three african women olds school

I Want to Go Back to the Era Our Grandmothers Lived In

Sometimes, I find myself thinking about the lives our mothers and grandmothers lived, and a strange longing swells inside me. It might sound almost impossible, almost nostalgic to the point of fantasy, yet it is a longing grounded in understanding. Life then was slower, simpler, yet somehow fuller. There were no incessant pings of notifications, no highlights…

Read More

Is Nigerian Fashion Losing Its Identity To Social Media?

Culture has always shaped fashion, but today, the algorithm shapes culture back. Platforms like Instagram have amplified Nigerian fashion beyond borders, offering unprecedented visibility. At the same time, they have introduced a new pressure — the demand to perform aesthetically for the screen. The runway is no longer confined to physical spaces; it now lives…

Read More
Back To Top