Rita Courageous Monday

Rita Monday Courageous is an EMIP Intern with a keen eye for detail and digital creativity. She is committed to refining her craft and expanding her impact. At Elowell Max, she specializes in content creation, trendspotting and research.

Is Nigerian Fashion Losing Its Identity To Social Media?

Culture has always shaped fashion, but today, the algorithm shapes culture back. Platforms like Instagram have amplified Nigerian fashion beyond borders, offering unprecedented visibility. At the same time, they have introduced a new pressure — the demand to perform aesthetically for the screen. The runway is no longer confined to physical spaces; it now lives…

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