If 2025 taught us anything about beauty, it’s this: your skin is the main character, and makeup is just a very talented supporting actor. We have treated our faces like a canvas that needed to be completely primed, plastered, and painted before we could step out. But the vibe has shifted. This year, beauty isn’t…
For the longest time, the ponytail was the “emergency” hairstyle. It was what we did when we were running late for a lecture, heading to the gym, or when our hair was three days past its wash date and we just needed it out of the way. It was practical, sure, but it was rarely…
For the longest time, the “Good Nigerian Girl” handbook had some very specific, unwritten rules about hair. Rule number one? If it isn’t black, dark brown, or maybe a very “repentant” shade of mahogany, you’re looking for trouble. We grew up in a landscape where bold hair colors were reserved for “those girls”—the ones our…
For years, wigs have been about that “unbothered” perfection—bone-straight installs that don’t move even in a Lagos breeze and lace so flat it looks like it was birthed by your own scalp. But 2026 is officially pulling a “new year, new me.” This year, we aren’t just wearing wigs; we’re wearing vibes. The script has…
Nigeria is home to a wealth of talent, creativity, and innovation, and in 2025, Elowell Max is shining a spotlight on the women who are shaping beauty, fashion, media, and film across the nation. The Elowell Max Influence List is our way of honoring the brilliance, dedication, and impact of these extraordinary women. By celebrating…
