Our Editorial Mission
Elowell Max is a global-facing African women’s media brand committed to producing thoughtful, culturally relevant, and responsibly reported stories across beauty, fashion, lifestyle, culture, relationships, and modern womanhood. Our editorial philosophy is rooted in credibility, originality, inclusivity, and care. Every piece we publish is designed to inform, inspire, and respect the intelligence and lived experiences of our readers.
We recognize that media shapes culture. As such, Elowell Max approaches storytelling not merely as content creation, but as cultural documentation and influence, with a responsibility to our audience and the communities we represent.
1. Editorial Integrity & Global Standards
Substance Over Sensation
Elowell Max prioritizes editorial substance over virality. Headlines are crafted to accurately reflect the story they introduce. We do not engage in clickbait, exaggeration, or misleading framing. Our goal is reader satisfaction, trust, and long-term credibility—not momentary traffic.
Reader-Centered Journalism
Our readers are at the core of every editorial decision. Stories are published with the intention of offering clarity, insight, representation, or utility. We do not publish content that exploits fear, insecurity, or trauma for engagement.
2. Sensitivity, Safety & Ethical Storytelling
Elowell Max maintains a trauma-informed and safety-first approach to reporting.
Vulnerable Individuals & Communities
Writers and editors are required to engage sensitively with individuals impacted by trauma, violence, discrimination, or marginalization. This includes, but is not limited to, survivors of abuse, minors, and individuals affected by sexual misconduct or harassment.
We do not publish content that contributes to harm, including:
- Doxxing or exposure of private information
- Outing individuals without consent
- Non-consensual imagery or narratives
- Harassment or intimidation through storytelling
Minors
When minors are interviewed or featured, verifiable parental or guardian consent must be obtained prior to publication. Special care is taken to protect the dignity, safety, and long-term wellbeing of minors in all coverage.
Anonymity & Source Protection
Anonymity may be granted when disclosure of identity could pose a safety, legal, or emotional risk to a source. All anonymous sources must be known to both the writer and editor. The reason for anonymity is clearly stated in the article to maintain transparency with readers.
3. Coverage of Sensitive Topics
Topics such as sexual violence, mental health, self-harm, substance use, and abuse are approached with deliberate editorial care.
This includes:
- Avoiding graphic or sensational details
- Using precise, respectful language
- Including content advisories where appropriate
- Providing relevant support or helpline information when stories may be triggering
Our aim is to inform responsibly without retraumatizing readers or sources.
4. Accuracy, Verification & Fact-Checking
Accuracy is non-negotiable at Elowell Max.
- All factual statements must be verified prior to publication
- Quotes must be accurate and contextual
- Data, statistics, and historical references must be sourced from credible and reputable outlets
Where information evolves, we are committed to keeping our content current.
Updates
Articles may be updated to reflect new information, responses from sources, or factual developments. Significant updates are clearly disclosed with an update notice and revised timestamp.
Corrections
Errors are corrected promptly and transparently. Where necessary, correction notices are appended to the article to maintain reader trust. Please send corrections to our senior editor, Elohor Ogaga-Edafe, elohor@elowellmax.com
5. Health, Beauty & Wellness Reporting
Elowell Max publishes beauty, wellness, and health-adjacent content with a strong emphasis on responsibility.
- Expert opinions are clearly attributed
- Medical or health-related content is not presented as diagnosis or treatment
- Scientific or clinical claims are supported by reputable research or expert commentary
We clearly distinguish between expert-backed guidance, emerging trends, and personal experiences, allowing readers to make informed decisions.
6. Originality, Attribution & Plagiarism
Elowell Max enforces a strict zero-tolerance policy on plagiarism.
- All submissions must be original work
- Proper attribution is required when referencing external ideas, studies, or reporting
- Self-plagiarism, including reuse of previously published work without disclosure, is prohibited
Any breach of originality standards is subject to immediate editorial review and action.
7. Editorial Independence, Disclosures & Conflicts of Interest
Editorial independence is foundational to our credibility.
- Elowell Max does not accept payment, gifts, or incentives in exchange for editorial coverage
- Writers and editors must disclose any potential conflicts of interest prior to publication
Sponsored & Affiliate Content
If an article includes sponsored elements, partnerships, or affiliate links, this is clearly and transparently disclosed to readers. Sponsored content is always labeled and produced separately from editorial reporting.
8. Contributor Conduct & Professional Standards
All Elowell Max contributors are expected to uphold the brand’s values in their professional conduct.
- Editorial staff may not use Elowell Max’s name for personal or commercial advantage
- Public commentary and social media conduct should align with professional standards
- External media appearances must clarify whether the contributor is speaking personally or on behalf of Elowell Max
9. Editorial Review & Quality Control
Every piece published by Elowell Max undergoes multiple layers of review, including:
- Editorial assessment
- Sensitivity and tone review
- Alignment with brand voice and values
We continuously review and refine our editorial standards to reflect cultural shifts, language evolution, and reader feedback.
10. Our Editorial Point of View
Elowell Max is built on the belief that African stories deserve global-standard journalism and nuanced storytelling.
We champion:
- Inclusive representation
- Responsible beauty and lifestyle journalism
- Honest conversations about modern womanhood
Our commitment is to publish work that is intelligent, ethical, aspirational, and culturally grounded—content that stands the test of time and earns reader trust.