In Alma Asinobi’s world, movement has always been a way of life. Now, she is taking on her biggest challenge yet—defying time, borders, and expectations to set a Guinness World Record by traveling across all seven continents in under 60 hours.
For anyone unfamiliar with Alma Asinobi’s journey, a quick scroll through her Instagram is enough to make even the most seasoned traveler feel like they’ve been standing still. Her feed reads less like a social media account and more like a digital boarding pass—one minute she’s sipping tea in Marrakech, the next she’s scaling the cliffs of Santorini, and before you can blink, she’s knee-deep in the snow of the Swiss Alps. It’s no surprise, then, that her latest challenge is not just about traveling—it’s about rewriting the very limits of movement itself.
On March 15, 2025, Asinobi embarked on her high-stakes journey, beginning in Antarctica’s frozen expanse before racing through North and South America, Europe, Africa, Asia, and Oceania. According to her, she’s beginning with Antarctica to “make a statement”, setting the tone for a journey that is as much about breaking records as it is about defying expectations.
The mission is not just about speed; it’s a test of endurance, strategy, and resilience—qualities that have defined her career and personal ambitions. If successful, she will surpass the current record of 64 hours, proving that a young African woman with a so-called “low-mobility” passport can outmaneuver a system designed to slow her down.
Born and raised in Nigeria, Alma Asinobi understands the barriers that come with a passport ranked 88th on the Henley Passport Index. Unlike travelers from countries with unrestricted global access, she faces a minefield of visa regulations, delays, and scrutiny at nearly every border. Her record attempt, then, is more than a personal achievement—it is a quiet rebellion against a system that dictates who gets to move freely and who does not.
In a post she made on Instagram on March 15, Asinobi emphasized the deeper meaning behind her journey. “This is not just for me, it’s for everybody who’s been pulled aside at the airport for random screenings,” she wrote. “For everybody who’s been denied a visa needlessly for flimsy reasons.” Her words resonate with millions who face unnecessary scrutiny and restrictions while traveling, and with those who have missed opportunities to advance their careers, reunite with loved ones, or simply explore the world freely.
Her post sparked an outpouring of support from netizens, many of whom shared their own frustrations with the realities of global mobility. One user commented, “I love this so much!! I’m a Migration Agent and assist with visas for Australia. I am witnessing the passport privilege on a daily basis. It breaks my heart. My partner is Senegalese and we have a long journey ahead of us and him being able to get a visa for Australia 🇦🇺🖤.” Another user added, “…I feel thrilled when I see a traveller shifting the trajectory. All the best…” These reactions highlight the significance of Asinobi’s journey beyond personal ambition—it is a collective moment of defiance, solidarity, and hope for a world where where one’s passport does not dictate their freedom to explore, connect, or pursue opportunities.
Alma Asinobi’s journey has ignited a wave of support, particularly among young people who see their own struggles mirrored in hers. Social media is flooded with messages of encouragement, the hashtag #AlmaChasingContinents tracking her movements in real time. But for all the digital fanfare, the road ahead remains brutally real. Flight connections must be flawless. Customs lines must move fast. Even a minor delay could affect months of planning. The journey demands extreme mental and physical discipline—minimal sleep, rapid climate shifts, constant motion. In many ways, it mirrors the unrelenting pace of the world she has already conquered as a woman in business, tech, and media.
Beyond her record-breaking aspirations, Asinobi has built a life around storytelling and impact. She runs StoryX, a boutique marketing agency supporting Black-owned startups, while also leading global communications for Chess in Slums Africa, a nonprofit transforming education access for children in marginalized communities. She is not just traveling the world—she is shaping it, breaking down barriers, and crafting narratives that extend far beyond herself.
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As she races across continents, there is no guarantee she will succeed. But success, in the traditional sense, is not the only measure here. Whether or not she crosses the final border in record time, Alma Asinobi has already proven a more enduring truth: you do not have to wait for doors to open. You can move. You can break through. And you can even go farther than anyone ever expects.
